The world's most successful Internet marketers all understand, track, and measure these 12 critical Web metrics. Do you?
Dear Internet Marketer (or Aspiring Internet Marketer):
Lord Kelvin, inventor of the Kelvin temperature scale for measuring extremely cold temperatures, once said: "When you can express something in numbers, then you know something about it."
If you believe Lord Kelvin, than most newbie Internet marketers I meet know little or nothing about how well their businesses are really doing.
Oh sure, they know how much money they're making. But they don't know which of their Internet marketing strategies is making it or what they could be doing to increase weekly orders 25%... 50%... even 100% or more.
"Half my advertising is wasted," the retailer John Wanamaker once said, "but I don't know which half."
More than half of the time, money, and effort you spend on Internet marketing is similarly wasted – and unless you've mastered tracking, measurement, and analysis of key Web metrics, you're doomed to keep on wasting it.
Double or triple your online revenues – once difficult, now easy
In our new e-book, Web Metrics Made Quick and Easy, Harry Husted and I will show you precisely which Web metrics you should measure, what they mean, and how you can use each to make your online business make more money.
We'll show you how today's top Internet marketers precisely track the performance of every aspect of their online business – from which landing page headline works best to the value of new customers generated through pay per click advertising.
Improve just one of these important metrics by 50%, and $1,000 a week in online revenues quickly becomes $1,500 a week -- putting another $25,000 a year directly into your pocket.
But incrementally increase two... three... four or more of these key performance indicators, and you can easily double or triple your weekly online orders and sales. And in no time flat, your Internet marketing can transform from a pleasant hobby into a serious full-time income – large enough to let you quit your full-time job forever!
In Web Metrics Make Easy, you'll discover:
- The 10 most important web metrics -- and how to profit by improving each. These are the ten I track weekly in my own Internet marketing business. Page 43.
- 5 ways to make your Web site more "sticky" and get visitors to stay on it longer. Page 36.
- Using Web analytics to achieve your financial goals in your Internet marketing business. Page 4.
- Finding the pages through which visitors enter your Web site most frequently... and using that data to improve site navigation. Page 37.
- The most important Web metric determining how quickly you can build your e-list. Page 20.
- Measure how long your home page and other Web pages take to download over every Internet connection your visitors are using – from 56 kbps dial-up to T1. Page 38.
- Calculating when to remove non-buyers from your opt-in e-mail list. Page 13.
- 14 major Web analytics vendors and the tools and services available from each. Page 39.
- How to evaluate the effectiveness of your e-mail marketing campaigns. Page 21.
- 7 common reasons for poor e-mail response rates – and how to avoid each. Page 22.
- Determining conversion rates for your key Web pages and micro-sites. Page 14.
- Are your Web site visitors just surfing or taking meaningful action? Here's a metric that can give you the answer. Page 23.
- Determining where visitors are going on your site – and what they are doing – with click density analysis. Page 6.
- How to gear your Web site so you have a constant stream of orders. Page 25.
- The most important way in which Web analytics can make a tangible difference in your Internet marketing profits. Page 15.
- Find out exactly how much money you're making online with a single mouse click. Page 26.
- Are online visitors arriving at your site through offline sources? Here's how to find out. Page 7.
- What can you afford to pay to drive traffic to your Web site? The "CAC" metric reveals the answer. Page 27.
- How to prevent your e-mail messages from disappearing into Internet "black holes." Page 16.
- A formula for attaining profitability on your Web site. Page 28.
- 4 steps to capturing key customer activity online with a Web log. Page 8.
- Is your online subscriber list evaporating every time you send out an e-mail blast? Here's how to know. Page 29.
- The 12 most important Web metrics – and how to measure each. Starts on page 18.
- Only one Web metric gives you an accurate indicator of how much you can afford to spend on your online advertising. Do you know which? Page 30.
- The tiny, almost invisible image that you quietly place on your Web pages that keeps track of what visitors are buying without them knowing it. Page 9.
- An easy way to calculate the cost of unique visitors to your Web site. Page 31.
- The free tool from Google that can help you collect and monitor monthly Web site traffic data. Page 19.
- Make sure spam complaints don't cause your ISP or e-mail service from shutting you down. Page 33.
- Optimizing Web server performance with packet sniffing technology. Page 11.
- One out of every ten recipients opens your e-mail marketing messages. Is that good, bad, or terrible? Page 34.
- The 10 most important questions to ask about your web site visitors - and how to answer each with analytics. Page 49.
- How analytics can increase your online revenues 66.11% within one year. Page 52.
- 5 most common sources of web site traffic ... and why the source of your traffic matters. page 53.
- Using Google analytics to improve and measure your search engine optimization (SEO) program. Page 58.
- A technique that improved value for landing page visitors by 53% just by measuring bounce rates. Page 64.
- Do most of your visitors enter your site through your home page? The answer may surprise you. Page 65.
- How and why to trace the actions of site visitors as they move through your site on their way to the order page or shopping cart. Page 68.
- How to get visitors to spend more time on your site and why this is so important. Page 70.
- Pinpointing and fixing "weak” pages that cause visitors to leave your web site. Page 73.
- How to determine whether visitors are doing what you want them to be doing on your web site. Page 75.
- Calculating the dollar value of visitors to any given page on your web site. Page 77.
- Conducting keyword research and discovery using your site's search engine: how to find the key words visitors use to search the site. Page 79.
- How to track and monitor the activities of specific groups of users on your site. Page 82.
- Improve web site ROI by segmenting your site visitors. Page 86.
- Your weekly analytics report: how to create it, what should be on it, and the values you should look for. Page 42.
- Calculating "revenue per slot" from e-mail marketing to forecast weekly and monthly sales. Page 46.
- Reduce your "evaporation rate" to keep your opt-in e-list from getting smaller even when subscribers opt out of the list every week. Page 47.
- And so much more....
Best of all, you don't need a large staff or a big marketing budget to track, measure, and optimize the key Web metrics on your micro-sites and landing pages. Most of the tools are easy to use, and many of the best ones are free!
My friend, motivational speaker Rob Gilbert, says the key to success is doing more of what works and less of what doesn't work. With Web Metrics Made Quick and Easy, you'll know exactly what's working (and what's not) in every aspect of your Internet marketing business.
Order now and save $10
When I started my Internet marketing business, I paid a well-known consultant $600 to help set up my systems to generate the analytics reports I needed. Now my new Web analytics guide shows you how to duplicate my system for a tiny fraction of that cost.
Web Metrics Made Quick and Easy regularly sells for $39. But for a limited time only, you can download a copy here for just $29 (a 25% discount). That's less than I charge for just 5 minutes of my time.
Use it risk-free for 90 days
If you are not 100% satisfied with Web Metrics Made Quick and Easy, just let me know within 90 days for a prompt and full refund.
And you can keep the e-book with my compliments. That way, you risk nothing.
So what are you waiting for?
To order Web Metrics Made Quick and Easy on a 90-day risk-free trial basis, click below now:
P.S. Quick-Response Bonus! Order Web Metrics Made Quick and Easy today and you get a FREE Special Report -- Online Marketing That Works (list price: $29).
In this 47-page guide, you'll discover:
- 8 affordable ways to drive traffic to your Web site. Page 12.
- How to break into your prospect's "e-mail inner circle." Page 6.
- 27 tips for writing e-mail marketing messages that work. Starts on page 33.
- How to write, publish, and distribute your own e-newsletter... and do it in less than 2 hours a month. Page 9.
- The 10 steps to outrageous online marketing success. Page 3.
- How I built my e-list from 3,000 names to 53,000 names in just 6 weeks for less than $1,000. Page 15.
- How to help search engines find your Web site. Page 18.
- Converting leads to sales with the “online conversion” strategy. Page 27.
- Most common Web site mistakes – and how to avoid them. Page 42.
- And more....
To order Web Metrics Made Quick and Easy... and get your FREE Bonus Report … just click below now:
A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.
Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He has also taught marketing at New York University.
Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.
After years of writing winning online copy that made his clients rich, Bob decided recently to launch his own Internet marketing business. In creating the “Internet Marketing Retirement Plan” in collaboration with Fred Gleeck, Bob took his online business from zero products – and zero income – to over $4,000 a week in net revenues. He did it in less than 6 months, and now is on target to make over $220,000 in annual online sales working just 20 minutes a week!
"Bob Bly has been a freelance copywriter and writer for decades now. He is hugely successful, with both his offline and online writing." -Nick Usborne
"Bob Bly is widely regarded as a direct marketing genius." -Randy Gilbert, The Inside Success Show
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing." -Roger C. Parker, www.onepagenewsletters.com
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier." -Ken McCarthy
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know." -Richard Dean Starr
"Bob Bly is the guru of gurus and if you want to enjoy the benefits of being an expert in your field- this interview was HOT!" -Randy Gilbert, Host "The Inside Success Show"
"Considered one of the best copywriters in the country." -David E. Wright, President, International Speakers Network
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials - and always profited from both." -Bob Serling, President, Idea Quotient www.IdeaQuotient.com
"One of the best copywriters in the business." -Michael Meanwell, author, "The Wealthy Writer"
"I've known Bob for a long time. His stuff is terrific." -Johne Forde, Copywriter's Roundtable
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends." -The Compulsive Reader
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books." -Bruce Hadley, www.softwareceo.com
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results." -Kansas City Direct Marketing Association
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro." -Larry Chase, Web Digest For Marketers
"One of the great copywriters in the direct marketing industry...." -Ruth Stevens, author, The DMA Lead Generation Handbook
"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country." -John Clausen
"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple." -Scott Miller, AdAnalysis.com.
"Thanks for all your ideas, your useful newsletter, and your books. You are a creative fountain. It's a pleasure knowing you." -Donald M. Levin, Levin Public Relations & Marketing, Inc.
"In the world of business-to-business marketing, there are very few legends. One of them is Bob Bly, internationally renowned market communications specialist, teacher, and author of 30 books." -Business Marketing Association/NJ Chapte
"Just a brief note of thanks for the critique of our ‘Make Love... Last Longer' sales letter. Your comments were very useful, and I expected they'll prove to be profitable. I also liked the way you organized it-page by page, section by section. Very thorough." -Mark Whitby, Advertising Manager, NLP Atlantic, Inc.
"Thank you very much for the excellent session we had yesterday. Both Lavinia and I feel we got a lot of information and insight for the time we took, and we're moving as fast as we can to put it into practice." -Doug House, Washington Information Group